A Case Study for Small Business Growth!

Sales… it’s the lifeblood of any business whether you’re a new start-up or already well established. Whether you’re a natural sales person or not, being in business means you have to sell something!

The key to making new sales is of course, making sure your sales pipeline/funnel is constantly being filled from the top, thus ensuring that you generate a steady flow of new leads to target your business sales cash-flow.

Without new customers coming through “the doors” you could find yourself very quickly on a slippery slope to nowhere.

So how do you go about making sure your sales funnel stays in good shape?

One option is to proactively reach out to prospects, either by generating awareness through networking, delivering flyers locally, putting up posters, display boards etc. or dare I say it… that ever dreaded “cold call”.

In reality however, these activities (done properly) often require a considerable amount of invested time and energy, which for small business owners, can take up a lot of resources that could be better spend focussing on other priorities within the business, not to mention the number of people that are likely to become frustrated by your efforts of putting your message in front of them “without their consent” (okay so maybe that was a bit of a stab at GDPR - but you get the point). The question has to be asked however…

Is the prospect of annoying more people than you’re attracting, really an effective way to market your business? 

The alternative in our technologically advanced age, is to find prospective buyers online either via social media platforms or via searches made on Google, who dominates the search game with around 85% of the U.K. search market. For the purposes of this article, it’s the latter we will be focussing on.

We’re more connected than ever and it’s never been easier for a business to put up a post or advert via the internet, but that in itself poses a problem…

The current statistics say that on an average day, we are exposed to over 4,000 marketing messages by midday! BY MIDDAY?!

It’s so easy and accessible to anyone and all, that it means everyone is doing it nowadays, and so chances are, your message is likely to fall flat and just get lost in the rest of the noise we all see online.

So how do you overcome this problem?

The answer may seem all too obvious, let me ask you this question anyway – “If your car breaks down, would you fix it yourself or take it into a garage?

Of course, the answer is that the vast majority of us would take it to the professional, wouldn’t we? So then why when it comes to many small business’ marketing do we attempt a half-baked effort and then wonder why we never see any results?

It’s simple, if you want to see results, you just have to be better at your marketing game than the other 90% who are at it!

That’s why having a suitably qualified and experienced marketing company with a successful track record in delivering results can pay off… big time!

Okay so some would argue the next bit might be “showing off” a little... but hey! We’re proud of our achievements, so why not! We’re passionate about what we do and what we’ve done in the last 12 months is to generate over £1million in revenue for our customers as a direct result of our marketing efforts.

As a L’Oréal advert would say… here’s comes the science…

The statistics below show our success record to date that we have delivered to our customers. The graph alone speaks for itself, it shows clear straight-line growth over the last 12 months and put simply… if we’re growing, that means our customers businesses are also growing!

The Statistics

Over the last 12 months, we have delivered:

• Over 2.7 million ad impressions online via Google incl’ their partner network.
  

• Just over 36,200 new visitors were generated to customers websites as a direct result.
  

• This lead to an estimated revenue generation of over £1million.
  

And we’re still growing, currently each month we now produce:

• Around 500,000 ad impressions online via Google incl’ their partner network.
  

• Just under 5,000 clicks each and every month (and still growing by the day).
  

• That equates to an estimated £150,000 per month in revenue generated for our customers.
  

Okay so maybe we’re not in the “big league” of other digital agencies out there, but for a small business that started without any start-up funding or resources, with nothing but a bag full of passion and enthusiasm mixed with a dash of determination, to achieve organic growth of this kind, is some achievement in a 12-month period, wouldn’t you agree? and it serves as testament to the work we are doing with our customers, after all if their businesses weren’t growing… neither would we.

We can also claim to have done all of this with a 100% track record of both client retention and growth!

Now how any marketing agencies do you think can claim that one?

So, if it’s track record you’re looking for, we think we’ve got it!

Our marketing services are designed to be affordable to everyday small business owners and will grow alongside your business naturally… that is to say as your business flourishes, so do your marketing efforts.

It’s the big agency benefits, with a price point that doesn’t bite.

We don’t do silly tie-ins to minimum terms where it’s not practical to do so, there’s no “magic success formula” that we promote, we just put in the effort and make sure it’s done right.

If you’re looking for someone to help grow your business in the right direction for you, then why not try our no obligation FREE assessment of your business’ online presence.

We’re standing by ready to help you…

The question is, are you ready to start growing your business?